PrintCo Website
The public website of a print shop in Caracas, made as its swatch book.
Printco prints digital, offset and large format in Caracas. Its website is a swatch book you leaf through: real stocks and finishes that catch the light, the three presses, everything it prints, and a quote form whose requests land straight in the shop's own system, ready to become a quote.
Before“We described the paper and the finish, and wrote the job down by hand.”
Now“Now the customer leafs through the swatch book, and the job lands in the system ready to quote.”
Finishes you can see
Each finish gets a page of its own, with the stock, the inks and what it suits, so a customer sees what foil or spot UV will do before asking.
Three presses
Digital, offset and large format, each with what it's for and from how many units, so the customer knows which one fits the job.
The swatch book on a phone
The whole swatch book works on a phone, page by page, with the same finishes catching the light.
Everything it prints
Everything the shop prints, from a business card to a building front, in one list a customer can scan for their job.
Quote requests
The form is an order ticket, and each request goes straight into the shop's own system, ready to become a quote.
