Biogel
The website of Biogel, the intimate lubricants HMD Medical sells in Venezuelan pharmacies.
Biogel and Time+ are HMD Medical's intimate lubricants, sold in pharmacies across Venezuela. Their website says so with a wink: loud colours, gel that pours and drips, and every product in its own pack colour. A three-step quiz tells each visitor which one is theirs, and the page ends on the pharmacies and drugstores that carry it.
Before“People wrote to ask which one to buy and where to find it.”
Now“Now the quiz tells them which one is theirs, and the site tells them which pharmacy has it.”
Pick your adventure
Each line gets a slide in its own colour: water-based, flavours and Time+, one swipe apart.
Every product
Every tube with its size, what it's for and a line in the brand's voice, and each card leads to where to buy it.
On a phone
Every section stacks into one column on a phone, and the gel still pours.
The quiz
Two questions, and the visitor knows which one to ask for at the pharmacy.
Where to buy
The pharmacies and drugstores that carry it, and the ones coming soon, so no one leaves wondering where to find it.
